I have spent the better part of this summer in Vancouver attending writing and publishing workshops at Simon Fraser University. It has been a tremendous experience.
I am a mature student (in years, if not behaviour) and I am thoroughly enjoying learning and being taught by engaging and intelligent instructors. Our classes are comprised of a variety of students at all sorts of ages and stages in life. There’s always some who know a bit more than most of us and some who know a bit less. Women outnumber men probably 12 to 1, a fairly accurate reflection of the publishing industry in general.
I have been involved with print media for over a quarter of a century. I distinctly remember the pungent aroma and wetness of galleys fresh from the typesetting machine, and the cloying odour of contact cement, particularly on a hot day. With surgical precision, I could splice a single 9 pt letter into a misspelled word if necessary. I could roll out a half point ‘lettraset’ border with perfectly mitred corners to contain a column of text or photograph. I knew my way around a dark room—cranking out PMT headings, graphics and halftones.
I’ve come a long way since then. Like most people, I can now sit at home in my PJs if I want to, typesetting to my heart’s content, clicking and sizing borders at the touch of a button and dropping in photographs and graphics instantly on my laptop computer. Publishing is no longer a smelly job.
I have had my own website for many years. I regard it as larger-than-life business card and portable portfolio with infinitely more potential to inform and engage a potential client or patron .
Up until this month at SFU, however, I had not considered ‘blogging’. In fact, I wasn’t even sure what it was and why anyone would want to bother with it. I am not from the generation that comfortably reads screens and communicates with thumbs tapping franticly on miniature keyboards. I am unlikely to kick a good book out of my bed and cuddle up with a ‘Kindle’. My extensive collection of long playing records is not going to be reduced to an electronic play list that fits in the palm of my hand. Mind you, I am proud to announce that my VCR has gone the way of the obsolete 8-track tape player and I can now watch DVDs—all this within the first decade of the 21st century!
We, of the bifocal set, are no longer the trendsetters. If we want to participate in the marketplace as fully functional and accessible business people, we have to keep up with the new generation of movers and shakers.
That said, however, I have a few concerns about this new and slightly obsessive age of instant communication:
With so much ‘blogging, ‘twittering’, and ‘chatting’, how do people have time to eat, sleep and have sex? Days, nights, commutes, vacations, mealtimes and even bathroom breaks are spent rattling off messages and checking to see if anyone has responded. Is all this electronic verbosity simply filling cyberspace with self-indulgent pulp?
Why do strangers sharing an elevator travel all the way to the 17th floor without saying a word to one another and yet, when they arrive at the 17th floor and settle down at their computers, they are suddenly compelled to blog and blab to the far corners of the world?
Whether I ‘get it’ or not, I feel the pressure to get on with it. During my month at SFU it became clear that a writer in today’s marketplace without a blog is like an artist without a portfolio. A blog is often the first place a publisher will go to look at a prospective writer’s work.
Therefore, I must blog (verb); have a blog (noun); develop blog-worthy (adjective) copy; and write bloggedly (adverb?).
I shall do my best to live up to the responsibilities of blogmanship, but I’ll need your help. If you are one of those people who, like me, is only just beginning to sneak the word ‘blog’ into conversation having finally discovered what it actually means, please drop me a line … before we get to the 17th floor.